When Social Media Fails

I spend the majority of my day using social media networking websites, I am very active on Facebook and Twitter. Most who follow me will agree I tweet a lot. I learn, share and engage.

Today there was a shooting in Aurora, Colorado. At a movie theater screening the new Batman film. The gunman killed 12 and wounded 59 people. I actually first read about this on Facebook, then Twitter was flooded with condolences for the victims and families. It's a very sad situation.

Some days I see tweets that make me cringe, but I let them ago until today. I saw this tweet and was dumfounded. Using the #Aurora hashtag to boost sales. You be the judge!