Last week in Toronto, our friends at TELUS put on
an event designed to bring awareness to a new cell phone recycling program that they are rolling out.
They have been actively conducting market research to find out how Canadians
feel about recycling. Their research results has prompted them to put forth a new cellular phone recycling program with rewards
to consumers for their own good will in bringing in their old unused phones for instant credit towards an upgrade.
Research has found that 61% of Canadians would trade in their
old devices to their carriers, but expect something in return for doing so. Also, 61% of Canadians say they have anywhere
from 1-5 old cell phones lying around the home collecting dust. Our household is definitely in that category. I have always
wanted to recycle my old cell phones, but never had an avenue to do so. The research also found that almost all Canadians
are concerned about the environment and would hand them in if a properly designed and executed program for recycling was available.
The biggest stumbling block in all of this however is, "I don't know how or where to take them."
TELUS has decided to be the leader once again and are implementing
a new recycling program called, the TELUS Trade-In Program. When you bring in your old phone to a local TELUS retail outlet,
they will instantly reward you with an in-store credit towards an upgrade to a hot new device. Whether you are interested
in a new smart phone with all the latest gadgetry or just a simple upgrade, TELUS has something for every budget and taste.
Working in collaboration with eRecyclingCorps (eRC), TELUS is
making its trade-in program available to all TELUS customers, both new and existing. As of Wednesday March 21st, customers
can simply present their device at a TELUS store and will be offered a credit if the phone is recent enough that it can be
refurbished or, if not, a donation of $3 to Tree Canada in their name toward the planting of a tree for each unit recycled.
Customers can trade in up to three (3) phones mobile Internet keys or mobile Wi-Fi devices (with a maximum combined value
of up to $200). Credits will be applied to device or accessory costs for a new activation or renewal at time of trade-in.
This great new program makes it very easy for customers to get
credit toward the purchase of the latest phones and accessories while safely keeping their old phones out of landfills. A
great number of our population consider themselves as tech gurus and are always using the latest gadgets, thereby switching
their phones often. It is with this mind, we must strive to make a difference for future generations, by not leaving them
with a potential environmental time bomb.
is very proud of TELUS for taking the lead on this very worthy program. It takes great discipline and determination to step
up and make a difference. We admire any corporation who steps up to become a good steward of the environment. It's not always
about the money. This is a feel good moment for TELUS, and for that they should get all the kudos and high fives that they
deserve. These programs cost them money to implement and maintain, but they are moving forward with it anyways, because it
is the right thing to do.
TELUS has always
been committed to delivering a fair, transparent and reliable customer experience by continuing to make friendly changes to
services and rate plans. Recent initiatives include such things as:
* Clear and Simple rate plans with no system access and carrier 911 charges
* Flexible data
rate plans to avoid bill shock
* Free SMS data usage notifications
* Device unlocking services
roaming rates that have been reduced by up to 60%
* Redefined device ownership, making easier upgrades possible
So, if you have been mulling over the idea of a sleek new cell
phone, let TELUS pay it forward and reward you with a credit towards such phones as the NOKIA Lumia 800, a phone we have been
test driving for a couple of weeks. Pretty slick device if I you ask me.
Read more info here TELUS