Safety advocate, entrepreneur, and mother of two, Karyn
Climans is on a mission to encourage more adults and children to wear their helmets and put an end to "naked riding."
Following a serious ski accident in which wearing a helmet saved her life, Climans founded Tail Wags Helmet Covers. The company
creates and manufactures whimsical helmet covers designed to encourage kids and adults to wear their safety helmets by making
With a recent study by Statistics Canada showing only 37% of Canadians over the age of 12 always wear
a helmet when bike riding, Tail Wags' new marketing campaign, Mothers Against Naked Riding (M.A.N.R.), is aimed at helping
mothers win the tug of war with their children over helmet-wearing.
"Many head injuries are preventable with the proper use of a helmet. Wearing a helmet while riding should
be as natural as buckling up the seat belt when getting in a car," says Climans. "As a mom, I know how hard the
struggle can be to get children to wear their helmets. The M.A.N.R. campaign is specifically targeted at increasing the number
of people who wear a helmet while cycling or participating in other dynamic sports."
The Mothers Against
Naked Riding campaign is seeking the support of all mothers who care about helmet safety. The campaign asks supporters to
share on Twitter why helmet safety is important to them (hashtag #StopNakedRiding), and on the Tail Wags Facebook page.
The M.A.N.R. campaign also features a humorous video that leverages both the literal and figurative meanings of the term
"naked riding." The video is a fun way of raising social awareness of children's unsafe helmet-wearing habits.
Show your support for the M.A.N.R. campaign by wearing
a M.A.N.R. ribbon. Get involved by visiting the campaign's Facebook page.